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총 10문항 · 고2 ·
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문제 1
Many companies today advertise their products as environmentally friendly, yet not all of these claims are accurate. This practice, ①
knowing
as greenwashing, involves exaggerating or fabricating a product's positive impact on the environment. Consumers, ②
who
are increasingly concerned about climate change, often trust such claims without questioning them closely. As a result, they may pay higher prices for products ③
that
are no more sustainable than ordinary alternatives. Genuine environmental efforts, which usually ④
require
significant investment and long-term planning, are far more costly than simply changing a label. Therefore, governments should establish clear standards ⑤
that
require companies to prove their environmental claims with verifiable data.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 2
When a beverage company launched a new flavor last summer, the marketing team faced a tight budget and needed a creative solution. Instead of relying on expensive television commercials, they designed a simple dance challenge and invited a handful of everyday users ①
to
post videos using the product. Within days, thousands of people began recreating the dance and tagging the brand, turning an ordinary product launch into a viral trend. Because participants created the content themselves, viewers found the videos far more entertaining than a traditional advertisement would have been. The company barely spent any money on production, yet the challenge ②
reach
millions of viewers across multiple platforms. Researchers later explained that the original challenge ③
succeeded
because it ④
felt
spontaneous and fun rather than obviously commercial. This case demonstrates that authenticity, not advertising budget, often ⑤
determines
whether a campaign truly resonates with audiences.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 3
Years ago, a small shoe company ①
struggled
to compete with larger, well-funded rivals in the market. One day, the founder decided to share the story behind the company: how her grandfather had once repaired shoes for factory workers ②
who
could not afford new pairs. Surprisingly, customers started responding not just to the shoes themselves but to the values the story represented. Sales slowly increased as people felt they ③
was
supporting something meaningful rather than simply buying a product. Other companies noticed this shift and began crafting their own narratives, ④
hoping
to create similar emotional connections. Eventually, the founder realized that a compelling story, ⑤
told
honestly, could turn ordinary customers into loyal supporters.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 4
Modern sports wearables, from wrist-worn fitness trackers to smart insoles ①
embedding
in running shoes, continuously collect data that would once have required a laboratory to measure. Heart rate, sleep quality, running cadence, and even subtle changes in gait can now ②
be
monitored during ordinary daily activity rather than only in a controlled clinical setting. Coaches use this constant stream of information to ③
detect
early warning signs of overtraining, sometimes noticing a decline in performance before the athlete consciously feels tired. However, the flood of data has created a new challenge: distinguishing a meaningful pattern from ordinary daily fluctuation ④
requires
expertise that many amateur athletes simply do not have. For this reason, most experts recommend ⑤
treating
wearable data as a general trend to observe over time, not as a precise diagnostic tool.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 5
When a price is crossed out and replaced with a lower number, consumers instinctively perceive the new price as a ①
loss
, even if the original price was rarely charged. Limited-time sales further ②
intensify
this effect, since a ticking clock encourages rushed decisions that leave little room for careful comparison. Retailers also use phrases such as "while supplies last" to suggest ③
scarcity
, even when inventory remains plentiful. Over time, frequent sales can actually train customers to wait for discounts rather than buy at full price, which can ④
hurt
long-term profits. Despite this risk, many companies continue relying on sales events because the short-term boost in customer traffic usually ⑤
outweighs
the potential downside.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 6
Placing small, inexpensive items near checkout counters ①
tempts
shoppers who are already waiting in line with little else to do. Online stores achieve a similar effect through countdown timers that create a ②
true
sense of urgency, suggesting that a deal will vanish within minutes. Bright colors, cheerful music, and pleasant scents are also carefully chosen to put customers in a ③
relaxed
mood, making them ④
less
likely to think critically about their spending. Shoppers who understand these strategies are better equipped to ⑤
resist
them.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 7
As governments and companies work to address climate change, a new category of employment known as green jobs has ①
expanded
rapidly. Unlike many traditional industrial jobs, green jobs often require workers to combine technical training with an understanding of environmental science. Countries that have invested heavily in renewable energy have seen employment in this sector grow far ②
faster
than in the economy overall. Young workers, in particular, are drawn to green careers because they offer a sense of purpose alongside financial ③
stability
. Critics point out that transitioning workers from fossil fuel industries to green jobs can be surprisingly ④
easy
, since the required skills can differ significantly. Governments are therefore introducing training programs designed to help such workers shift ⑤
smoothly
into renewable energy careers.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 8
Generation Z, typically defined as those born between the late 1990s and early 2010s, approaches shopping quite differently from previous generations. Having grown up with smartphones and social media, they research products extensively online before making even small purchases. Unlike older generations, who often valued brand loyalty above all else, many members of Generation Z prioritize a company's values, switching brands easily if one no longer matches their beliefs. They also tend to favor secondhand and resale platforms, viewing sustainability as an important factor rather than an afterthought. Peer recommendations shared through short videos frequently carry more weight than traditional celebrity endorsements. Businesses that fail to adapt to these preferences risk losing an entire generation of potential customers. Consequently, many companies now ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
reduce advertising spending across every marketing channel
②
focus exclusively on television commercials for younger viewers
③
ignore consumer feedback in favor of traditional strategies
④
raise prices to reflect higher production standards
⑤
invest heavily in transparent communication and authentic engagement
문제 9
주어진 문장: A color considered lucky and celebratory in one culture, for instance, might represent grief in another. Color plays a surprisingly powerful role in how consumers perceive brands, often shaping first impressions before a single word is read. ( ① ) Studies suggest that people form judgments about a product within seconds of seeing its packaging, and color accounts for a significant portion of that instant reaction. ( ② ) Blue, for instance, is frequently used by financial and technology companies because it tends to evoke feelings of trust and stability. ( ③ ) Red, in contrast, is associated with energy and urgency, which explains why it appears so often in logos for fast-food chains and clearance sales. ( ④ ) Despite these general patterns, cultural context matters significantly. ( ⑤ ) Marketers who ignore these cultural differences risk sending unintended messages to international audiences.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
문제 10
Whenever a user marks a message as spam or rescues a message mistakenly filtered out, that action becomes new training data, sharpening the filter's future decisions. Every day, email providers quietly block billions of unwanted messages before they ever reach a user's inbox, a task that would be impossible without an AI filtering system running constantly in the background. ( ① ) The filter examines each incoming message for suspicious patterns, including certain keywords, unusual sender addresses, and formatting tricks that scammers commonly rely on to slip past detection. ( ② ) What makes the system effective is that it keeps learning after launch. ( ③ ) This creates a constant back-and-forth, since spammers study which messages get blocked and then adjust their wording to slip through again. ( ④ ) As a result, spam filtering is less like a fixed wall and more like an ongoing contest, with each side continuously adapting to outsmart the other. ( ⑤ )
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
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