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총 10문항 · 고2 ·
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문제 1
When a beverage company launched a new flavor last summer, the marketing team faced a tight budget and needed a creative solution. Instead of relying on expensive television commercials, they designed a simple dance challenge and invited a handful of everyday users ①
to
post videos using the product. Within days, thousands of people began recreating the dance and tagging the brand, turning an ordinary product launch into a viral trend. Because participants created the content themselves, viewers found the videos far more entertaining than a traditional advertisement would have been. The company barely spent any money on production, yet the challenge ②
reach
millions of viewers across multiple platforms. Researchers later explained that the original challenge ③
succeeded
because it ④
felt
spontaneous and fun rather than obviously commercial. This case demonstrates that authenticity, not advertising budget, often ⑤
determines
whether a campaign truly resonates with audiences.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 2
Color plays a surprisingly powerful role in how consumers perceive brands, often shaping first impressions before a single word is read. Studies suggest that people form judgments about a product within seconds of seeing its packaging, and color accounts for a significant portion of that instant reaction. Blue, for instance, is frequently used by financial and technology companies because it tends to evoke feelings of trust and stability. Red, in contrast, ①
are
associated with energy and urgency, which ②
explains
why it appears so often in logos for fast-food chains. Marketers who ③
ignore
these cultural differences risk sending unintended messages to international audiences. For this reason, companies ④
expanding
into new markets often ⑤
conduct
extensive research before finalizing a logo's color scheme.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 3
Generation Z, typically defined as those born between the late 1990s and early 2010s, approaches shopping quite differently from previous generations. ①
Having
grown up with smartphones and social media, they research products extensively online before making even small purchases. Unlike older generations, ②
who
often valued brand loyalty above all else, many members of Generation Z prioritize a company's values. They also tend to favor secondhand and resale platforms, ③
viewing
sustainability as an important factor rather than an afterthought. Peer recommendations ④
shared
through short videos frequently ⑤
carries
more weight than traditional celebrity endorsements, since viewers see these creators as relatable rather than distant figures.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 4
One common method, known as social proof, shows images of many people using or enjoying a product, suggesting that its ①
popularity
guarantees quality. Another technique appeals to authority, featuring experts or professionals endorsing a product to make it seem more ②
credible
and trustworthy. Repetition also plays a significant role, since seeing the same advertisement multiple times ③
decreases
familiarity, which people often mistake for reliability. Researchers studying consumer behavior have found that viewers who understand these techniques are less easily ④
influenced
by them, since awareness disrupts the automatic psychological response advertisers depend on. For this reason, media literacy programs increasingly teach students to ⑤
recognize
persuasive techniques hidden within everyday advertisements.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 5
Rather than displaying products in the usual manner, the team designed the space to resemble a colorful garden, inviting visitors to explore and take photographs. Lines formed outside the store within days, even though the products themselves were already available online. Curious about this success, a marketing researcher later interviewed several visitors, who explained that the temporary nature of the event made the experience feel special and worth attending in person. When the two weeks ended, the brand reported a significant ①
decrease
in both sales and social media followers. ②
Encouraged
by these results, the company ③
began
planning ④
additional
pop-up events in ⑤
other
cities.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 6
When a price is crossed out and replaced with a lower number, consumers instinctively perceive the new price as a ①
loss
, even if the original price was rarely charged. Limited-time sales further ②
intensify
this effect, since a ticking clock encourages rushed decisions that leave little room for careful comparison. Retailers also use phrases such as "while supplies last" to suggest ③
scarcity
, even when inventory remains plentiful. Over time, frequent sales can actually train customers to wait for discounts rather than buy at full price, which can ④
hurt
long-term profits. Despite this risk, many companies continue relying on sales events because the short-term boost in customer traffic usually ⑤
outweighs
the potential downside.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 7
Secondhand trading platforms, once considered a niche market for used goods, have grown into a mainstream part of consumer culture. Rising prices for new products, combined with growing awareness of environmental waste, have encouraged many shoppers to consider used items before purchasing something brand new. These platforms allow individuals to sell clothing, electronics, and furniture directly to other consumers, cutting out traditional retail markups entirely. However, buying secondhand carries certain risks, since items cannot always be inspected closely before purchase, and some sellers misrepresent the condition of their products. To address this problem, many platforms now offer buyer protection programs and detailed rating systems for sellers. As trust in these systems continues to grow, ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
secondhand trading is expected to disappear within a few years
②
new product prices are expected to fall dramatically
③
secondhand trading is expected to expand even further in the coming years
④
traditional retail stores are expected to eliminate all competition
⑤
buyer protection programs are expected to become unnecessary
문제 8
Many students assume that old social media posts disappear once enough time has passed. (A) A few years later, however, a teacher reviewing her application happened to notice an old, unkind comment she had posted and forgotten. (B) Minji, for instance, once left a careless comment mocking a classmate, assuming no one would ever see it again. (C) This experience taught her that a digital footprint, the lasting trail left by online activity, can resurface at unexpected moments.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
①
(A) - (B) - (C)
②
(B) - (A) - (C)
③
(B) - (C) - (A)
④
(C) - (A) - (B)
⑤
(C) - (B) - (A)
문제 9
Ethical consumption has placed new pressure on companies to justify their practices publicly. (A) Yet critics point out that such reports are sometimes little more than carefully worded public relations documents. (B) In response, many corporations now publish detailed reports describing their environmental and labor practices. (C) For this reason, many experts insist that independent audits are necessary to confirm whether ethical claims are genuine.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
①
(A) - (B) - (C)
②
(B) - (A) - (C)
③
(A) - (C) - (B)
④
(C) - (B) - (A)
⑤
(C) - (A) - (B)
문제 10
주어진 문장: In other words, those who did the least to cause the problem often end up paying the highest price for it. When people discuss climate change, they often focus only on rising temperatures or melting ice, treating it as a purely scientific issue. ( ① ) However, the concept of climate justice reminds us that the causes and consequences of climate change are distributed unevenly across the globe. ( ② ) Wealthy, industrialized nations have historically released the largest share of greenhouse gases while building their economies, yet developing nations, which contributed comparatively little, frequently suffer the most severe droughts and floods. ( ③ ) This gap between responsibility and suffering raises a serious ethical question that science alone cannot answer. ( ④ ) For example, a farming community in a low-income country may lose its entire harvest to an unusual flood, even though its members have never owned a car or flown on a plane. ( ⑤ ) Therefore, tackling climate change requires more than new technology; it demands fair policies supporting the very communities least responsible for causing the crisis.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
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