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총 10문항 · 고2 ·
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문제 1
When a beverage company launched a new flavor last summer, the marketing team faced a tight budget and needed a creative solution. Instead of relying on expensive television commercials, they designed a simple dance challenge and invited a handful of everyday users ①
to
post videos using the product. Within days, thousands of people began recreating the dance and tagging the brand, turning an ordinary product launch into a viral trend. Because participants created the content themselves, viewers found the videos far more entertaining than a traditional advertisement would have been. The company barely spent any money on production, yet the challenge ②
reach
millions of viewers across multiple platforms. Researchers later explained that the original challenge ③
succeeded
because it ④
felt
spontaneous and fun rather than obviously commercial. This case demonstrates that authenticity, not advertising budget, often ⑤
determines
whether a campaign truly resonates with audiences.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 2
Jina used to fill her apartment with items she rarely used, believing that owning more things would make her happier. After moving twice within a single year, she grew exhausted from packing boxes filled with clothes she had never worn and gadgets she had forgotten she ①
owned
. Frustrated, she decided to try a minimalist lifestyle, ②
keeping
only objects that served a clear purpose or brought her genuine joy. At first, friends ③
questioned
why she was giving away perfectly good furniture and clothing. Gradually, however, she noticed that her small apartment ④
felt
calmer and easier to manage. Inspired by her experience, several of her friends began ⑤
adopt
similar habits, questioning purchases they once made without thinking.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 3
The gig economy, in which people take on short-term or freelance jobs, ①
has
grown rapidly over the past decade. Digital platforms now connect customers directly with drivers, designers, and writers, ②
allowing
workers to choose when and how much they work. Businesses, meanwhile, can hire help only when they ③
actually
need it. For many young people entering the job market, gig work provides valuable flexibility ④
that
traditional employment rarely allows. However, gig workers often lack benefits such as health insurance, which full-time employees typical ⑤
receive
.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 4
A smart thermostat that learns a family's daily rhythm can lower the temperature automatically before everyone wakes up cold, while smart lights that follow a resident's schedule no longer need to be switched on and off by hand. These small ①
conveniences
rest on a shared foundation: sensors collect data about temperature, motion, and light throughout the home, and an algorithm gradually learns which settings match each household's actual habits rather than a factory default. Over months of use, the system becomes noticeably ②
better
at anticipating needs, often adjusting settings moments before a resident would have reached for a switch. Yet convenience comes with a trade-off that many households ③
overlook
. Every one of these small adjustments depends on constant data collection, meaning that a detailed record of daily habits is quietly being ④
stored
somewhere ⑤
beyond
their immediate control, giving residents full and constant access to exactly how it is used.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 5
Retailers use a variety of techniques designed to encourage customers to make unplanned purchases. Placing small, inexpensive items near checkout counters, for example, tempts shoppers who are already waiting in line with little else to do. Online stores achieve a similar effect through countdown timers that create a false sense of urgency, suggesting that a deal will vanish within minutes. Bright colors, cheerful music, and pleasant scents are also carefully chosen to put customers in a relaxed mood, making them less likely to think critically about their spending. Critics argue that these tactics ___________. Supporters of the industry insist that such techniques merely make shopping more enjoyable and are not inherently deceptive.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
always lower the overall price of goods sold in stores
②
have little measurable effect on how much people spend
③
exploit human psychology rather than genuinely informing consumers about a product's value
④
are required by law in most competitive retail markets
⑤
help consumers save more money than they originally planned
문제 6
Generation Z, typically defined as those born between the late 1990s and early 2010s, approaches shopping quite differently from previous generations. Having grown up with smartphones and social media, they research products extensively online before making even small purchases. Unlike older generations, who often valued brand loyalty above all else, many members of Generation Z prioritize a company's values, switching brands easily if one no longer matches their beliefs. They also tend to favor secondhand and resale platforms, viewing sustainability as an important factor rather than an afterthought. Peer recommendations shared through short videos frequently carry more weight than traditional celebrity endorsements. Businesses that fail to adapt to these preferences risk losing an entire generation of potential customers. Consequently, many companies now ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
reduce advertising spending across every marketing channel
②
focus exclusively on television commercials for younger viewers
③
ignore consumer feedback in favor of traditional strategies
④
raise prices to reflect higher production standards
⑤
invest heavily in transparent communication and authentic engagement
문제 7
Across the world, teenagers are chronically short on sleep, often getting two or three hours less than the eight to ten hours experts recommend for their age. Part of the problem lies in biology: as puberty begins, _______________. Yet school start times rarely adjust to this shift, forcing students to wake before their bodies are ready. The consequences extend well beyond simple tiredness. Chronic sleep loss during adolescence has been linked to impaired concentration, weakened memory, and a higher risk of anxiety and depression. It can also disrupt the hormones that regulate appetite, contributing to unhealthy weight gain over time. Some school districts have experimented with delaying start times by even thirty minutes, and early results suggest that students who gain that extra rest show improved grades, better mood, and fewer tardy arrivals. Despite this evidence, changing entrenched school schedules remains a slow and contentious process.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
teenagers deliberately choose to stay up late browsing on phones
②
the body's internal clock shifts later, making it hard to fall asleep before late evening
③
school schedules become more demanding than in childhood
④
hormones responsible for appetite begin to weaken
⑤
students start relying more heavily on caffeine to stay awake
문제 8
주어진 문장: This kind of accuracy might seem convenient at first, but it also raises troubling questions about surveillance. Online advertising algorithms analyze enormous amounts of user data to determine which products a person is most likely to purchase. ( ① ) Every click, search, and pause while scrolling provides information that these systems use to refine future advertisements. ( ② ) As a result, the ads that appear on a person's screen often feel remarkably specific, sometimes referencing items browsed only minutes earlier. ( ③ ) Supporters argue that this level of precision benefits consumers by reducing exposure to irrelevant advertisements and highlighting products they genuinely need. ( ④ ) Critics, however, worry that constant exposure to tailored ads can encourage unnecessary spending, since algorithms are specifically designed to identify and exploit individual weaknesses. ( ⑤ ) Because these algorithms operate largely without public oversight, few consumers fully understand how their personal data shapes what they eventually buy.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
문제 9
주어진 문장: In reality, however, that "original" price was sometimes never actually charged to any customer. Retailers frequently rely on sales events to boost short-term revenue, but the psychology behind these promotions is more complex than simple discounting. ( ① ) When a price is crossed out and replaced with a lower number, consumers instinctively perceive the new price as a bargain. ( ② ) This technique, known as anchoring, shapes how shoppers judge value by comparing prices rather than evaluating a product on its own merits. ( ③ ) Limited-time sales further intensify this effect, since a ticking clock encourages rushed decisions that leave little room for careful comparison. ( ④ ) Retailers also use phrases such as "while supplies last" to suggest scarcity, even when inventory remains plentiful. ( ⑤ ) Over time, frequent sales can actually train customers to wait for discounts rather than buy at full price.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
문제 10
주어진 문장: Many of them said they had simply seen photos online and wanted to experience the space for themselves. Last spring, a small cosmetics brand opened a pop-up store in a busy shopping district for just two weeks. ( ① ) Rather than displaying products in the usual manner, the team designed the space to resemble a colorful garden, inviting visitors to explore and take photographs. ( ② ) Word spread quickly through social media as customers shared images of the unusual setting with their friends and followers. ( ③ ) Lines formed outside the store within days, even though the products themselves were already available online. ( ④ ) Curious about this success, a marketing researcher later interviewed several visitors, who explained that the temporary nature of the event made the experience feel special. ( ⑤ ) Many admitted they had never previously purchased from the brand but decided to buy something simply to remember the visit.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
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