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총 10문항 · 고2 ·
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문제 1
Retailers use a variety of techniques ①designed to encourage customers to make unplanned purchases. Online stores achieve a similar effect through countdown timers that ②create a false sense of urgency. Bright colors, cheerful music, and pleasant scents are also carefully chosen to put customers in a relaxed mood, ③making them less likely to think critically about their spending. Critics argue that these tactics ④exploits human psychology rather than genuinely informing consumers about a product's value. Shoppers who understand these strategies are better equipped ⑤to resist them.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
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⑤
문제 2
A small riverside village had endured severe flooding almost every summer, ①<u>watching</u> helplessly as rising water damaged homes and destroyed crops year after year. Frustrated residents eventually decided to pursue climate adaptation, ②<u>adjusted</u> their infrastructure and habits to reduce the damage caused by increasingly unpredictable weather. Engineers widened the drainage canals surrounding the village, ③<u>allowing</u> excess rainwater to flow away more efficiently instead of pooling in low-lying streets. Meanwhile, several families ④<u>whose houses stood</u> in the most vulnerable areas relocated to higher ground, even though leaving their long-time homes was emotionally difficult. The village also installed an early warning system that sent alerts to residents' phones whenever river levels rose dangerously fast. When a powerful storm struck three years later, the new measures proved effective, and the village suffered only minor damage instead of the devastating losses it had previously faced. ⑤<u>Their resilience became</u> a model for neighboring communities.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
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②
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문제 3
Building brand loyalty has traditionally been considered one of the most valuable goals in marketing, since loyal customers tend to spend ①more and recommend products to others. However, some critics argue that these programs manipulate consumers into staying with a brand out of habit rather than genuine ②satisfaction. Genuine loyalty, they contend, should be earned through consistent quality and honest treatment of customers, not through ③artificial incentives that merely delay a customer's departure. Furthermore, excessive focus on retaining existing customers can cause companies to ④neglect innovation, since they assume loyal buyers will continue purchasing regardless of improvements. Relying solely on loyalty programs without addressing underlying product quality may ultimately ⑤succeed.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
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문제 4
Retailers frequently rely on sales events to boost short-term revenue, but the psychology behind these promotions is more complex than simple discounting. When a price is crossed out and replaced with a lower number, consumers instinctively perceive the new price as a bargain, even if the original price was rarely charged. This technique, known as anchoring, shapes how shoppers judge value by comparing prices rather than evaluating a product on its own merits. Retailers also use phrases such as "while supplies last" to suggest scarcity, even when inventory remains plentiful. Over time, frequent sales can actually train customers to wait for discounts rather than buy at full price, which can hurt long-term profits. Despite this risk, many companies continue relying on sales events because ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
customers rarely respond to any form of price reduction
②
the short-term boost in customer traffic usually outweighs the potential downside
③
discounts always increase a product's actual manufacturing cost
④
shoppers prefer to pay full price whenever possible
⑤
sales events are required by consumer protection laws
문제 5
Time blocking is a time-management technique in which a person divides the day into fixed blocks. ___________. Instead of relying on a loose to-do list, the person decides exactly when each task will start and end. This approach lowers the mental effort of deciding what to do next, since the schedule already provides the answer. It also limits multitasking, because each block is reserved for only one activity at a time. For instance, a student may block ninety minutes for math practice, leaving no room for messages or web browsing. Another student may reserve an evening block solely for vocabulary review, treating that time like a fixed appointment. Because each block has a clear boundary, unfinished work is less likely to quietly spread into the next task. Many people who adopt time blocking feel more organized throughout the day.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
Each block is then assigned to a single task
②
Each block is left open for whichever task feels urgent at the moment
③
Each block is shared equally among several unfinished tasks
④
Each block is skipped whenever motivation is low
⑤
Each block is extended automatically if the task is not finished
문제 6
As consumers become more aware of global social and environmental issues, many now expect companies to take responsibility beyond simply selling products. This expectation has given rise to ethical consumption, in which shoppers consider factors such as fair wages, humane treatment of animals, and environmental sustainability before making purchases. Companies that ignore these concerns risk public backlash, especially when unethical practices are exposed through investigative journalism or social media. Some corporations have responded by publishing detailed sustainability reports, though critics question whether these documents reflect genuine change or merely serve as public relations tools. Real accountability, according to many experts, requires independent verification rather than self-reported claims that cannot be easily checked. Ultimately, corporate responsibility should be treated as ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
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a temporary campaign that ends once public attention fades
②
a burden that companies should avoid whenever legally possible
③
a matter entirely separate from consumer trust
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a strategy that requires no independent verification
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an ongoing commitment rather than a marketing strategy
문제 7
Choice architecture refers to how decisions are designed. It determines which option is automatically selected unless a person chooses otherwise, known as the default option. Research consistently shows that ___________, even when changing it takes only seconds. Organ donation is a well-known example. Countries where citizens are automatically registered as donors unless they opt out show much higher donation rates than opt-in countries. Retirement savings programs show a similar pattern, since employees automatically enrolled in a pension plan rarely cancel it. Voluntary sign-ups, in contrast, often delay indefinitely. Critics argue that default options can be manipulated to benefit companies rather than individuals, so transparency about how defaults are chosen becomes essential. Still, supporters insist that because some default must always exist, it should support people's own long-term interests rather than mere institutional convenience.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
people actively compare every available option before deciding
②
people tend to stick with whatever is already set
③
people change defaults as soon as new information appears
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people ignore default settings unless required by law
⑤
people prefer options that require the most effort to select
문제 8
주어진 문장: Because the videos looked completely unscripted, audiences trusted them in a way that polished commercials rarely achieve. When a beverage company launched a new flavor last summer, the marketing team faced a tight budget and needed a creative solution. ( ① ) Instead of relying on expensive television commercials, they designed a simple dance challenge and invited a handful of everyday users to post videos using the product. ( ② ) Within days, thousands of people began recreating the dance and tagging the brand, turning an ordinary product launch into a viral trend. ( ③ ) Because participants created the content themselves, viewers found the videos far more entertaining than a traditional advertisement would have been. ( ④ ) The company barely spent any money on production, yet the challenge reached millions of viewers across multiple platforms. ( ⑤ ) Encouraged by this success, other brands quickly attempted similar challenges, though many failed to generate the same excitement.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
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문제 9
주어진 문장: This gap between expectation and reality is not caused by laziness, but by a predictable pattern in how people think about the future. The planning fallacy describes the tendency to underestimate how long a task will take, even when experience suggests otherwise. ( ① ) Psychologists who studied this bias found that people focus mainly on an idealized, best-case version of a project. They focus less on how similar projects actually unfolded before. ( ② ) A student who insists an essay takes two hours, despite needing five hours for every previous essay, shows a clear instance of the fallacy. ( ③ ) Large construction projects offer another example. Officials frequently predict completion dates that later prove far too optimistic once delays appear. ( ④ ) One reason this bias persists is that people rarely review their history of missed deadlines, relying instead on hopeful imagination. ( ⑤ ) Some researchers recommend a technique called reference class forecasting, comparing a new task to similar completed tasks. By anchoring predictions to real outcomes, planners can produce estimates that are considerably more accurate.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
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⑤
문제 10
주어진 문장: Every choice, from filters to captions, is carefully calculated to create a favorable impression on viewers. Sociologist Erving Goffman argued that people constantly perform for others, much like actors managing their image on a stage, a concept known as impression management. ( ① ) This idea applies vividly to social media, where users select flattering photos and delete posts that might damage their reputation. ( ② ) Such careful curation allows people to present an idealized version of themselves that emphasizes achievements while hiding struggles or ordinary moments. ( ③ ) However, when this performance becomes constant, a troubling gap can form between one's authentic self and the polished character displayed online. ( ④ ) Maintaining that gap requires considerable emotional energy, and studies suggest it often leads to anxiety and exhaustion. ( ⑤ ) Furthermore, comparing one's own carefully staged life to others' equally staged posts can distort what people believe is normal. Therefore, individuals should recognize that some self-presentation online is inevitable, but they must also protect space where imperfection is allowed to remain visible.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
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②
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⑤
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