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총 10문항 · 고2 ·
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문제 1
Building brand loyalty has traditionally been considered one of the most valuable goals in marketing, since loyal customers ①tend to spend more and recommend products to others. Companies invest significant resources in loyalty programs, ②offering points, discounts, and exclusive access to encourage repeat purchases. Genuine loyalty, critics contend, should be earned through consistent quality and honest treatment of customers, not through artificial incentives that merely ③delays a customer's departure. Furthermore, excessive focus on retaining existing customers can cause companies ④to neglect innovation, since they assume loyal buyers will continue purchasing regardless of improvements. Relying solely on loyalty programs without addressing underlying product quality may ultimately ⑤backfire.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
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문제 2
Many companies today advertise their products as environmentally friendly, yet not all of these claims are accurate. This practice, ①knowing as greenwashing, involves exaggerating or fabricating a product's positive impact on the environment. Consumers, ②who are increasingly concerned about climate change, often trust such claims without questioning them closely. As a result, they may pay higher prices for products ③that are no more sustainable than ordinary alternatives. Genuine environmental efforts, which usually ④require significant investment and long-term planning, are far more costly than simply changing a label. Therefore, governments should establish clear standards ⑤that require companies to prove their environmental claims with verifiable data.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
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문제 3
Self-driving technology is advancing rapidly, and its impact on the transportation industry is becoming increasingly ①visible. Companies are testing autonomous trucks that can travel long distances without human drivers, potentially ②transforming how goods move across countries. Millions of professional drivers worry about losing their jobs as automation ③spreads through the industry. Experts predict that certain driving jobs, particularly long-distance trucking, may shrink significantly within the next two decades. However, new roles are also ④emerging, including remote vehicle operators who monitor fleets of autonomous trucks. Workers who adapt their skills toward supervising and maintaining these systems are likely to find new opportunities rather than face ⑤employment.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
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문제 4
Viral marketing campaigns rarely succeed simply because a company has a large advertising budget. (A) A beverage brand, for example, spent almost nothing on production yet reached millions of viewers through a simple dance challenge. (B) Instead, such campaigns tend to succeed when they feel genuine and encourage ordinary users to participate creatively. (C) Other companies later tried to copy the idea, but most failed to capture the same spontaneous energy.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
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(A) - (B) - (C)
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(A) - (C) - (B)
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(C) - (A) - (B)
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(C) - (B) - (A)
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(B) - (A) - (C)
문제 5
Parkinson's Law appears frequently in everyday workplaces, often without employees even realizing it. (A) As a result, the meeting naturally stretches to fill the entire hour, even though very little new information is actually discussed. (B) This situation illustrates the law's central claim that the amount of time allotted for a task directly shapes how long the task actually takes. (C) Consider a manager who schedules an hour-long meeting to discuss a minor issue that could realistically be resolved in only a few minutes.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
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(A)-(C)-(B)
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(B)-(A)-(C)
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(B)-(C)-(A)
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(C)-(A)-(B)
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(C)-(B)-(A)
문제 6
Ethical consumption has placed new pressure on companies to justify their practices publicly. (A) Yet critics point out that such reports are sometimes little more than carefully worded public relations documents. (B) In response, many corporations now publish detailed reports describing their environmental and labor practices. (C) For this reason, many experts insist that independent audits are necessary to confirm whether ethical claims are genuine.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
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(A) - (B) - (C)
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(B) - (A) - (C)
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(A) - (C) - (B)
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(C) - (B) - (A)
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(C) - (A) - (B)
문제 7
주어진 문장: Yet this same tendency also carries a hidden drawback. Sociologists use the term homophily to describe the tendency of people to form connections with others who share similar backgrounds, opinions, or interests. ( ① ) This principle explains why classmates from the same major often become close friends, while coworkers with shared hobbies naturally gravitate toward one another. ( ② ) Because similarity reduces the effort required to understand another person's perspective, relationships built on shared traits tend to feel comfortable and require less negotiation. ( ③ ) However, this same comfort can narrow the range of viewpoints someone encounters, since surrounding oneself with similar people limits exposure to different ideas. ( ④ ) Social media platforms intensify this pattern through recommendation algorithms that suggest new friends based on shared interests or similar browsing history. ( ⑤ ) As a result, users often find their online circles becoming increasingly homogeneous, filled with people who think and behave much like themselves.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
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문제 8
주어진 문장: In other words, the default option is far more powerful than most people realize. Choice architecture refers to how decisions are designed. It determines which option is automatically selected unless a person chooses otherwise, known as the default option. ( ① ) Research consistently shows that people tend to stick with whatever is already set, even when changing it takes only seconds. ( ② ) Organ donation is a well-known example. Countries where citizens are automatically registered as donors unless they opt out show much higher donation rates than opt-in countries. ( ③ ) Retirement savings programs show a similar pattern, since employees automatically enrolled in a pension plan rarely cancel it. Voluntary sign-ups, in contrast, often delay indefinitely. ( ④ ) Critics argue that default options can be manipulated to benefit companies rather than individuals, so transparency about how defaults are chosen becomes essential. ( ⑤ ) Still, supporters insist that because some default must always exist, it should support people's own long-term interests rather than mere institutional convenience.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
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문제 9
주어진 문장: This flexibility, however, comes with a hidden cost that many workers overlook. Remote work has moved from a rare privilege to a common practice for millions of employees worldwide. ( ① ) Many companies that once required workers to commute daily now allow them to complete tasks from home. ( ② ) Supporters argue that remote work increases productivity, since employees avoid long commutes and distracting office environments. ( ③ ) It also allows companies to hire talented people regardless of where they live, widening the pool of candidates. ( ④ ) Critics, however, worry that remote work weakens teamwork and makes it harder for new employees to learn from experienced colleagues. ( ⑤ ) Without regular face-to-face interaction, some workers feel isolated and struggle to build strong professional relationships.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
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문제 10
주어진 문장: This spreading of feelings was traditionally assumed to require physical cues like facial expressions or vocal tone. Have you ever noticed your mood shifting after scrolling through a friend's gloomy post online? ( ① ) This phenomenon, known as emotional contagion, refers to the tendency of one person's feelings to spread to others nearby, almost like a cold passing between classmates. ( ② ) Psychologists once studied this effect mainly through face-to-face interactions, such as tone of voice. ( ③ ) However, researchers have discovered that emotional contagion also occurs online, where only text or images are exchanged, without any physical presence at all. ( ④ ) For instance, when someone posts a negative comment beneath a cheerful photo, the comments that follow often turn noticeably more negative in tone. In contrast, a single kind comment can shift an entire thread toward positivity within minutes. ( ⑤ ) This suggests that emotions online spread through carefully chosen words alone. Consequently, many experts now argue that being mindful of what we post matters more than we typically assume.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
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②
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⑤
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