영어 모의고사 (자동 편성)

The subscription economy refers to a business model ①in which consumers pay a recurring fee to access goods or services rather than owning them outright. One major reason for this growth is convenience, since subscribers no longer need ②to make repeated purchasing decisions once they sign up. Another reason is that companies benefit from predictable revenue, ③what allows them to plan production and marketing more efficiently than with one-time sales. For example, a monthly clothing subscription delivers new outfits automatically, ④saving customers the time and effort of shopping in stores. However, some critics argue that subscriptions encourage people ⑤to pay for services they barely use.

Building brand loyalty has traditionally been considered one of the most valuable goals in marketing, since loyal customers ①tend to spend more and recommend products to others. Companies invest significant resources in loyalty programs, ②offering points, discounts, and exclusive access to encourage repeat purchases. Genuine loyalty, critics contend, should be earned through consistent quality and honest treatment of customers, not through artificial incentives that merely ③delays a customer's departure. Furthermore, excessive focus on retaining existing customers can cause companies ④to neglect innovation, since they assume loyal buyers will continue purchasing regardless of improvements. Relying solely on loyalty programs without addressing underlying product quality may ultimately ⑤backfire.

Advertisements often rely on subtle psychological techniques ①that persuade viewers without their conscious awareness. One common method, known as social proof, shows images of many people ②using or enjoying a product, suggesting that its popularity guarantees quality. Another technique appeals to authority, ③featuring experts or professionals endorsing a product to make it seem more credible. Repetition also plays a significant role, since seeing the same advertisement multiple times increases familiarity, ④which people often mistake for reliability. Researchers studying consumer behavior have found that viewers who understand these techniques ⑤is less easily influenced by them.

Three-dimensional printing technology is changing how products are designed and manufactured across many industries. Unlike traditional manufacturing, which often requires expensive molds and long production times, 3D printers can create ①simple objects directly from digital files within hours. This flexibility allows companies to produce small batches of customized products without the massive costs typically associated with mass production. Hospitals now use 3D printing to create prosthetic limbs tailored ②precisely to individual patients, while automakers use it to build lightweight parts that ③reduce vehicle weight. Small businesses, too, have benefited enormously, since the technology ④lowers the barrier to entry for entrepreneurs. However, experts caution that 3D printing still struggles to ⑤match the speed of mass production for extremely large orders.

Having grown up with smartphones and social media, they research products ①extensively online before making even small purchases. Unlike older generations, who often valued brand loyalty above all else, many members of Generation Z ②prioritize a company's values, switching brands easily if one no longer matches their beliefs. They also tend to ③favor secondhand and resale platforms, viewing sustainability as an important factor. Peer recommendations shared through short videos frequently carry ④less weight than traditional celebrity endorsements, since viewers see these creators as relatable rather than distant figures. Businesses that fail to adapt to these preferences risk losing an entire generation of potential customers, so many companies now invest in ⑤authentic engagement.

When Daniel was a child, he dreamed of becoming an astronaut, yet he assumed such careers belonged only to a handful of government scientists. During an internship, he helped design a small satellite intended to monitor crop health from orbit, a project that combined engineering with agricultural science. He realized that ___________. After graduation, Daniel joined a startup developing lunar landing equipment, a job that barely existed when he first imagined his future career.

When a beverage company launched a new flavor last summer, the marketing team faced a tight budget and needed a creative solution. Instead of relying on expensive television commercials, they designed a simple dance challenge and invited a handful of everyday users to post videos using the product. Within days, thousands of people began recreating the dance and tagging the brand, turning an ordinary product launch into a viral trend. The company barely spent any money on production, yet the challenge reached millions of viewers across multiple platforms. Encouraged by this success, other brands quickly attempted similar challenges, though many failed to generate the same excitement. Researchers later explained that the original challenge succeeded because it felt spontaneous and fun rather than obviously commercial. This case demonstrates that ___________.

Self-driving technology is advancing rapidly, and its impact on the transportation industry is becoming increasingly visible. Companies are testing autonomous trucks that can travel long distances without human drivers, potentially transforming how goods move across countries. Supporters argue that this technology could ___________, since computers do not need rest and can react faster than humans in emergencies.

Jiho's path into entrepreneurship began almost by accident, far from the corporate career his parents had imagined for him. (A) Despite warnings from relatives who considered the plan too risky, Jiho and his teammates decided to delay job applications and pursue the idea further. (B) A class project he joined during his final year gradually evolved into something more serious, as restaurants began placing regular orders through their prototype. (C) That decision eventually paid off, as the team secured a small investment after nearly failing twice.

주어진 문장: This influence is so strong that many companies actively encourage customers to leave feedback after each purchase. Before making a purchase, most online shoppers now read reviews written by previous customers rather than relying solely on advertisements. ( ① ) These reviews, posted by people who have no financial connection to the seller, often seem more trustworthy than promotional claims. ( ② ) Research shows that products with a large number of positive reviews sell significantly more than those with few or no reviews at all. ( ③ ) However, fake reviews written by paid writers or even automated programs have become a serious problem, undermining consumer trust. ( ④ ) Platforms that fail to detect these fraudulent posts risk losing credibility with their users. ( ⑤ ) Ultimately, the power of online reviews depends entirely on their perceived honesty.