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총 10문항 · 고2 ·
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문제 1
When a beverage company launched a new flavor last summer, the marketing team faced a tight budget and needed a creative solution. Instead of relying on expensive television commercials, they designed a simple dance challenge and invited a handful of everyday users ①to post videos using the product. Within days, thousands of people began recreating the dance and tagging the brand, turning an ordinary product launch into a viral trend. Because participants created the content themselves, viewers found the videos far more entertaining than a traditional advertisement would have been. The company barely spent any money on production, yet the challenge ②reach millions of viewers across multiple platforms. Researchers later explained that the original challenge ③succeeded because it ④felt spontaneous and fun rather than obviously commercial. This case demonstrates that authenticity, not advertising budget, often ⑤determines whether a campaign truly resonates with audiences.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
1. ①
2. ②
3. ③
4. ④
5. ⑤
문제 2
Before making a purchase, most online shoppers now read reviews written by previous customers rather than relying solely on advertisements. These reviews, posted by people who have no financial connection to the seller, often seem more ①trustworthy than promotional claims. Research shows that products with a large number of positive reviews sell significantly ②more than those with few or no reviews at all. However, fake reviews written by paid writers or even automated programs have become a serious problem, ③undermining consumer trust. Platforms that fail to detect these fraudulent posts risk ④gaining credibility with their users, who expect authentic opinions when making decisions. Ultimately, the power of online reviews depends entirely on their perceived ⑤honesty.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
1. ①
2. ②
3. ③
4. ④
5. ⑤
문제 3
Telemedicine, which allows patients to consult doctors through video calls rather than in-person visits, has expanded rapidly since its early ①adoption. Supporters argue that this approach saves patients considerable time and makes healthcare ②accessible to people living in remote areas without nearby hospitals. However, critics contend that virtual appointments can ③easily replace physical examinations, which remain essential for detecting certain conditions. They also worry that elderly patients unfamiliar with technology may ④struggle to access these services effectively. Despite such concerns, most healthcare experts believe telemedicine will continue to grow, ⑤complementing rather than replacing traditional in-person care.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
1. ①
2. ②
3. ③
4. ④
5. ⑤
문제 4
Retailers use a variety of techniques designed to encourage customers to make unplanned purchases. Placing small, inexpensive items near checkout counters, for example, tempts shoppers who are already waiting in line with little else to do. Online stores achieve a similar effect through countdown timers that create a false sense of urgency, suggesting that a deal will vanish within minutes. Bright colors, cheerful music, and pleasant scents are also carefully chosen to put customers in a relaxed mood, making them less likely to think critically about their spending. Critics argue that these tactics ___________. Supporters of the industry insist that such techniques merely make shopping more enjoyable and are not inherently deceptive.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
1. always lower the overall price of goods sold in stores
2. have little measurable effect on how much people spend
3. exploit human psychology rather than genuinely informing consumers about a product's value
4. are required by law in most competitive retail markets
5. help consumers save more money than they originally planned
문제 5
As technology continues to reshape the job market, educators and employers increasingly agree on which skills will matter most in the coming decades. Beyond technical knowledge, employers consistently rank problem-solving and adaptability among the most valuable qualities in job candidates. Schools have begun redesigning curricula to emphasize these competencies, moving away from rote memorization toward project-based learning that mirrors real workplace challenges. Some critics worry that this shift undervalues traditional academic knowledge, but most experts insist that ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
1. technical skills alone guarantee career success
2. memorization remains the most valuable learning method
3. communication skills matter less than coding ability
4. adaptability is only useful for younger workers
5. a balanced combination of technical skill, adaptability, and communication will define success
문제 6
Generation Z, typically defined as those born between the late 1990s and early 2010s, approaches shopping quite differently from previous generations. Having grown up with smartphones and social media, they research products extensively online before making even small purchases. Unlike older generations, who often valued brand loyalty above all else, many members of Generation Z prioritize a company's values, switching brands easily if one no longer matches their beliefs. They also tend to favor secondhand and resale platforms, viewing sustainability as an important factor rather than an afterthought. Peer recommendations shared through short videos frequently carry more weight than traditional celebrity endorsements. Businesses that fail to adapt to these preferences risk losing an entire generation of potential customers. Consequently, many companies now ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
1. reduce advertising spending across every marketing channel
2. focus exclusively on television commercials for younger viewers
3. ignore consumer feedback in favor of traditional strategies
4. raise prices to reflect higher production standards
5. invest heavily in transparent communication and authentic engagement
문제 7
Last spring, a small cosmetics brand opened a pop-up store in a busy shopping district for just two weeks. Rather than displaying products in the usual manner, the team designed the space to resemble a colorful garden, inviting visitors to explore and take photographs. Word spread quickly through social media as customers shared images of the unusual setting with their friends and followers. Lines formed outside the store within days, even though the products themselves were already available online. Curious about this success, a marketing researcher later interviewed several visitors, who explained that the temporary nature of the event made the experience feel special and worth attending in person. Many admitted they had never previously purchased from the brand but decided to buy something simply to remember the visit. When the two weeks ended, the brand reported a significant increase in both sales and social media followers. Encouraged by these results, ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
1. the company decided to close all of its permanent retail locations
2. the company stopped using social media promotion entirely
3. the company lowered prices across its entire online store
4. the company began planning additional pop-up events in other cities
5. the company abandoned the pop-up concept for future campaigns
문제 8
Greenwashing has become a common strategy among companies eager to appear environmentally responsible. (A) For example, a company might use a green logo or the word "eco" without changing its actual production methods at all. (B) In contrast, genuine sustainability requires real changes, such as reducing waste or using renewable energy sources. (C) Often, this involves marketing language that suggests care for the planet while offering little real evidence.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
1. (A) - (B) - (C)
2. (C) - (A) - (B)
3. (B) - (C) - (A)
4. (A) - (C) - (B)
5. (C) - (B) - (A)
문제 9
Personalized advertising has sparked an ongoing debate between technology companies and privacy advocates. (A) Privacy advocates, on the other hand, warn that constant tracking erodes users' control over their own personal information. (B) Technology companies argue that analyzing user data allows them to deliver advertisements that consumers actually find useful. (C) Given these opposing views, many experts call for clearer regulations that balance innovation with individual rights.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
1. (A) - (B) - (C)
2. (A) - (C) - (B)
3. (C) - (B) - (A)
4. (B) - (A) - (C)
5. (C) - (A) - (B)
문제 10
The subscription economy has changed the way many people think about ownership. (A) As a result, companies can predict their income more accurately and plan their operations accordingly. (B) Rather than buying products outright, consumers increasingly prefer paying small recurring fees for continued access. (C) This shift benefits businesses as well, since steady monthly payments create a stable source of revenue.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
1. (A) - (B) - (C)
2. (A) - (C) - (B)
3. (B) - (A) - (C)
4. (C) - (A) - (B)
5. (B) - (C) - (A)
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