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문제 1
Building brand loyalty has traditionally been considered one of the most valuable goals in marketing, since loyal customers ①
tend
to spend more and recommend products to others. Companies invest significant resources in loyalty programs, ②
offering
points, discounts, and exclusive access to encourage repeat purchases. Genuine loyalty, critics contend, should be earned through consistent quality and honest treatment of customers, not through artificial incentives that merely ③
delays
a customer's departure. Furthermore, excessive focus on retaining existing customers can cause companies ④
to
neglect innovation, since they assume loyal buyers will continue purchasing regardless of improvements. Relying solely on loyalty programs without addressing underlying product quality may ultimately ⑤
backfire
.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 2
Sensors buried in the soil now report moisture levels in real time, drones survey entire fields for signs of disease within minutes, and automated systems adjust irrigation without a farmer ever ①
walking
the rows. For large operations with the capital ②
to
invest, these tools have measurably increased yields while reducing water waste, addressing two problems that traditional farming has struggled with for generations. Smaller family farms, however, often cannot afford the upfront cost of this equipment, and some worry that the gap between high-tech and traditional operations will only ③
widen
as the technology advances further. There is also a quieter cultural cost that rarely appears in productivity reports: generations of farming knowledge, passed down through direct observation of soil, weather, and crops, risk ④
being
replaced by dashboards and automated alerts that few young farmers ⑤
teaching
to question.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 3
Blue, for instance, is frequently used by financial and technology companies because it tends to evoke feelings of ①
trust
and stability. Green typically signals ②
freshness
or environmental responsibility, making it a popular choice for organic food brands. Despite these general patterns, cultural context matters significantly, since a color that suggests luck in one country might suggest ③
mourning
in another. Marketers who ④
ignore
these cultural differences risk sending ⑤
intended
messages to international audiences. For this reason, companies expanding into new markets often conduct extensive research before finalizing a logo's color scheme.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 4
When I told my parents I wanted to become a musician, I expected them to worry about money and stability. Instead, my father ①
surprised
me by asking what kind of music made me feel most alive. My mother, who had once dreamed of becoming a painter herself, ②
admitted
that she still wondered what her life might have looked like. Their honesty made me realize that parents' influence on career choices is not always about ③
freedom
or control. Sometimes, it comes quietly through shared stories and unfinished dreams. Still, my parents' support taught me that the most helpful kind of guidance often ④
respects
a child's own voice instead of replacing it. Their trust gave me the ⑤
courage
to keep pursuing music seriously.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 5
Factories that once employed hundreds of workers on an assembly line now run with a ①
fraction
of that staff, as robotic arms handle tasks that used to require human hands. Economists have long debated whether this shift destroys jobs or simply transforms them. Historical evidence offers some ②
comfort
: previous waves of automation eventually created new categories of work that no one had predicted. However, critics point out that earlier transitions unfolded over generations, giving workers ③
ample
time to retrain, whereas today's robots are being deployed at a pace that leaves little room for adjustment. A factory worker displaced this year cannot simply wait for a new industry to emerge decades from now. For this reason, many economists argue that the real ④
challenge
is not the robots themselves, but the ⑤
sluggish
speed at which society is expected to adapt to them.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 6
The Riverside Summer Festival will take place from August 1st to August 3rd at Riverside Park. This annual event offers a variety of programs for visitors of all ages, and admission is ①
free
for everyone. During the day, local farmers will sell fresh fruits and handmade crafts at outdoor booths, and in the evening, live music performances will ②
entertain
the crowd. Visitors are encouraged to bring their own water bottles, since most areas of the park ③
allow
vehicles freely. Parking near the park is ④
limited
, so using public transportation is strongly recommended. Organizers hope this festival will bring the community ⑤
together
for a memorable summer weekend.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 7
Last spring, a small cosmetics brand opened a pop-up store in a busy shopping district for just two weeks. Rather than displaying products in the usual manner, the team designed the space to resemble a colorful garden, inviting visitors to explore and take photographs. Word spread quickly through social media as customers shared images of the unusual setting with their friends and followers. Lines formed outside the store within days, even though the products themselves were already available online. Curious about this success, a marketing researcher later interviewed several visitors, who explained that the temporary nature of the event made the experience feel special and worth attending in person. Many admitted they had never previously purchased from the brand but decided to buy something simply to remember the visit. When the two weeks ended, the brand reported a significant increase in both sales and social media followers. Encouraged by these results, ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
the company decided to close all of its permanent retail locations
②
the company stopped using social media promotion entirely
③
the company lowered prices across its entire online store
④
the company began planning additional pop-up events in other cities
⑤
the company abandoned the pop-up concept for future campaigns
문제 8
Before a single line of dialogue is written for many animated shows, a character designer has already spent weeks deciding how that character should look, move, and be recognized at a glance. (A) Small choices, she added, carry surprising weight: rounded shapes tend to feel friendly and safe, while sharp angles suggest danger or power, even to viewers who have never studied design. (B) A visiting illustrator who spoke at our school explained that a truly successful design should be identifiable even as a plain black silhouette, since audiences often notice a character's outline before they notice any facial detail. (C) She showed us early sketches of a now-famous cartoon hero, in which the same personality had been tested through dozens of different body shapes, from short and round to tall and angular, before the final version was chosen.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
①
(A)-(B)-(C)
②
(B)-(A)-(C)
③
(B)-(C)-(A)
④
(C)-(A)-(B)
⑤
(C)-(B)-(A)
문제 9
As private companies develop the technology to mine asteroids for rare metals and water, a legal question once confined to science fiction has suddenly become urgent: who, if anyone, owns the resources of outer space? (A) Some governments have already passed domestic laws granting their own companies rights to material mined in space, a move other nations view as a unilateral attempt to settle a shared question. (B) Existing international treaties state that no nation may claim sovereignty over celestial bodies, but they say remarkably little about whether a private company may extract and sell what it finds there. (C) Supporters of space mining argue that new resources could ease shortages on Earth, while critics warn that treating space as an open frontier for extraction risks repeating past mistakes.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
①
(A)-(B)-(C)
②
(B)-(A)-(C)
③
(B)-(C)-(A)
④
(C)-(A)-(B)
⑤
(C)-(B)-(A)
문제 10
주어진 문장: This lowered sense of accountability can lead people toward two very different directions, one positive and one harmful. Psychologist John Suler proposed a concept called the online disinhibition effect, describing how people behave differently on the internet than they do face to face. ( ① ) Because usernames often hide real identities and screens create physical distance from others, individuals feel freer to express themselves without immediate social consequences. ( ② ) This freedom can be beneficial, allowing shy people to share honest feelings they would normally hesitate to reveal in person. ( ③ ) However, the same anonymity frequently produces a darker outcome, encouraging users to post cruel comments they would never say to someone's face. ( ④ ) Malicious remarks left under celebrities' photos or news articles illustrate how quickly this behavior can spread once a few users set the tone. ( ⑤ ) Such comments often cause severe emotional harm to the people who receive them.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
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