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문제 1
Marketers have long recognized that perceived scarcity, the sense that a product or opportunity ①
are
available only in limited quantity or for a limited time, can dramatically increase its desirability, even when the item's intrinsic qualities remain entirely unchanged. This phenomenon, known as the scarcity effect, operates on a simple psychological principle: when something appears difficult to obtain, people tend ②
to
infer that it must be valuable, since truly worthless items rarely generate genuine competition for possession. A retailer who labels a product as "limited edition" or displays a countdown timer beside a discounted offer exploits this inference, ③
prompting
customers to make hurried purchase decisions they might otherwise postpone or reconsider. Experimental studies confirm that identical products ④
are
rated as more desirable and often command higher prices when framed as scarce than when the same products are presented as widely and continuously available. The effect intensifies further when scarcity is attributed to high demand rather than to limited supply alone, since competition from other buyers ⑤
introduces
an additional layer of urgency absent from mere supply constraints.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 2
Metacognition, broadly ①
defined
as the capacity to monitor and evaluate one's own cognitive processes, is often ②
treated
as a reliable guide to what we actually know, yet a growing body of evidence suggests that the correspondence between subjective confidence and objective accuracy is far weaker than intuition would suggest. Individuals routinely overestimate how thoroughly they have understood a passage of text immediately after reading it, a phenomenon partly attributable to the fluency with which the material ③
were
processed rather than to any genuine grasp of its underlying structure. Because rereading familiar material ④
tends
to feel effortless, learners frequently mistake that ease of processing for durable comprehension, a misattribution that can lead them to abandon further study prematurely. This gap between perceived and actual mastery, sometimes labeled the illusion of knowing, has practical consequences for education, since students who trust their inflated self-assessments are less likely to seek out the more effortful, retrieval-based strategies that ⑤
would
otherwise consolidate their learning.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 3
When people encounter ①
solid
scientific evidence about climate change, we might expect them to accept it without hesitation. However, many individuals still ②
dismiss
or downplay such evidence, and psychologists explain this pattern through a concept called motivated reasoning. Motivated reasoning refers to the tendency to process information in a way that protects one's existing beliefs, identity, or lifestyle rather than to pursue objective truth. For example, a person whose livelihood depends on the fossil fuel industry may ③
unconsciously
search for reasons to doubt climate data, even while claiming to value scientific accuracy. This happens because accepting uncomfortable facts can ④
protect
a person's sense of self or demand costly lifestyle changes. Therefore, simply presenting more data ⑤
rarely
persuades a committed skeptic. Instead, experts suggest connecting climate information to values the person already holds, such as family safety or economic stability, so that acceptance feels natural rather than threatening.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 4
As nudging has moved from academic theory into ①
declining
practice, a persistent ethical question has accompanied its rise: at what point does subtly guiding behavior for someone's own benefit shade into manipulation that undermines their capacity for autonomous choice? Proponents typically distinguish nudges from manipulation by pointing to transparency and reversibility, arguing that a legitimate nudge operates openly, can be easily ②
resisted
by anyone who wishes to opt out, and ultimately serves the interests of the person being nudged rather than the interests of whoever designed the intervention. Critics counter that this distinction often ③
collapses
in practice, since many effective nudges work precisely because they exploit cognitive processes operating below conscious awareness. A supermarket that arranges healthier foods at eye level, for instance, differs only in the direction of its influence, not in its underlying mechanism, from a supermarket that arranges the most profitable items at eye level, raising the uncomfortable possibility that any choice architecture inevitably shapes behavior regardless of whose interests it ultimately ④
serves
. This tension suggests that the ethical status of a nudge cannot be evaluated by examining its psychological mechanism alone; instead, it must be judged according to the ⑤
intentions
of the party who designs it.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 5
A single fertilized egg eventually gives rise to every cell type in the human body, from neurons to bone, a feat that has ①
fascinated
biologists for more than a century. Embryonic stem cells retain much of that original ②
versatility
, capable in principle of developing into almost any tissue, which is why researchers have long viewed them as a promising raw material for repairing damaged organs. Because harvesting these cells traditionally required destroying a human embryo, the research ③
eliminated
ethical objections fierce enough to slow funding and legislation in several countries for years. A breakthrough arrived when scientists discovered that ordinary adult skin cells could be reprogrammed into a state resembling embryonic versatility without ever touching an embryo. These induced pluripotent cells have not entirely erased the ethical debate, but they have opened a path for stem cell research that far more scientists and funding agencies are ④
willing
to ⑤
support
.
다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하지 않은 것은?
①
②
③
④
⑤
문제 6
Advertisements often rely on subtle psychological techniques that persuade viewers without their conscious awareness. One common method, known as social proof, shows images of many people using or enjoying a product, suggesting that its popularity guarantees quality. Another technique appeals to authority, featuring experts or professionals endorsing a product to make it seem more credible and trustworthy. Emotional appeals are equally common, connecting products with feelings such as happiness, nostalgia, or belonging rather than focusing on practical features. Repetition also plays a significant role, since seeing the same advertisement multiple times increases familiarity, which people often mistake for reliability. Researchers studying consumer behavior have found that ___________, since awareness disrupts the automatic psychological response advertisers depend on.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
viewers who understand these techniques become more easily influenced by them
②
viewers rarely notice advertisements regardless of their content
③
viewers always ignore advertisements that feature experts
④
viewers prefer advertisements with no persuasive techniques at all
⑤
viewers who understand these techniques are less easily influenced by them
문제 7
Consider a student who genuinely intends to study for tomorrow's exam yet, when the evening actually arrives, chooses to watch another episode of a favorite show instead, promising herself she will surely study harder next week. This pattern, in which the pull of an immediate pleasure overwhelms the value of a distant benefit, appears again and again across ordinary life, from postponed exercise to delayed savings. People do not necessarily fail to understand that the future reward matters more; rather, _______________. Behavioral economists note that this preference weakens considerably once both options are pushed into the future, which is why planning a diet starting next month feels effortless compared with skipping dessert tonight.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
they simply lack the willpower needed to plan effectively
②
whatever happens right now simply feels disproportionately more urgent and vivid than anything scheduled for later
③
they consistently overestimate how much the future reward is worth
④
social pressure from friends discourages long-term planning entirely
⑤
financial literacy determines how people weigh future rewards
문제 8
Loss aversion does not only influence individual financial choices; it also shapes how information is presented and interpreted in everyday transactions, a phenomenon that marketers and policymakers have learned to exploit deliberately. (A) For example, a retailer who frames a price reduction as "avoid losing a $10 discount by ordering today" typically generates a stronger customer response than one who simply advertises "get a $10 discount," even though both messages describe an identical saving. (B) In other words, the manner in which a choice is presented can activate the same psychological aversion to loss that governs decisions about resources already possessed, meaning that framing itself carries real economic weight. (C) This effect is not confined to retail settings, however; negotiators, too, often treat concessions as losses rather than as steps toward mutual gain, which makes compromise feel more costly than it objectively is.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
①
(C) - (A) - (B)
②
(A) - (B) - (C)
③
(B) - (C) - (A)
④
(A) - (C) - (B)
⑤
(B) - (A) - (C)
문제 9
Last year our art club received a set of digital drawing tablets, and I assumed switching from paper would feel like cheating, since a screen seemed to remove the physical struggle of real drawing. (A) What the tablet does offer is the freedom to undo a mistake instantly and experiment with colors without wasting paper, which encourages artists to take risks. Several members who once avoided painting now try bold new styles daily. (B) After a few weeks of practice, though, I noticed the tablet demanded a different kind of skill rather than an easier one. (C) Because there is no paper texture to guide the pen, beginners often press too hard or draw shaky lines until their hand adjusts to the smooth glass surface.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
①
(A)-(B)-(C)
②
(B)-(A)-(C)
③
(B)-(C)-(A)
④
(C)-(A)-(B)
⑤
(C)-(B)-(A)
문제 10
주어진 문장: Without such improvements, even the most generous rewards program cannot compensate for a disappointing product. Building brand loyalty has traditionally been considered one of the most valuable goals in marketing, since loyal customers tend to spend more and recommend products to others. ( ① ) Companies invest significant resources in loyalty programs, offering points, discounts, and exclusive access to encourage repeat purchases. ( ② ) However, some critics argue that these programs manipulate consumers into staying with a brand out of habit rather than genuine satisfaction. ( ③ ) Genuine loyalty, they contend, should be earned through consistent quality and honest treatment of customers. ( ④ ) Furthermore, excessive focus on retaining existing customers can cause companies to neglect innovation, since they assume loyal buyers will continue purchasing regardless of improvements. ( ⑤ ) As markets become more competitive, relying solely on loyalty programs without addressing underlying product quality may ultimately backfire.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
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