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Identical information can provoke strikingly different reactions depending on how it ①is worded, a phenomenon economists call the framing effect. Patients told that a surgical procedure carries a ninety percent survival rate tend to consent to it far more readily than patients ②told that the same procedure carries a ten percent mortality rate, even though the two descriptions convey exactly the same statistical reality. This discrepancy arises because language does more than transmit facts; it also supplies an emotional lens through which those facts ③interpreting. Positive framing, which emphasizes what will be preserved or gained, tends to encourage risk-averse choices, whereas negative framing, which emphasizes what might be lost, often ④pushes people toward riskier alternatives in an attempt to avoid the loss altogether. Recognizing how deeply framing shapes judgment is therefore essential, not because the underlying facts change, but because the very same facts, ⑤dressed in different language, can lead reasonable people toward entirely opposite conclusions.

Marketers have long recognized that perceived scarcity, the sense that a product or opportunity ①are available only in limited quantity or for a limited time, can dramatically increase its desirability, even when the item's intrinsic qualities remain entirely unchanged. This phenomenon, known as the scarcity effect, operates on a simple psychological principle: when something appears difficult to obtain, people tend ②to infer that it must be valuable, since truly worthless items rarely generate genuine competition for possession. A retailer who labels a product as "limited edition" or displays a countdown timer beside a discounted offer exploits this inference, ③prompting customers to make hurried purchase decisions they might otherwise postpone or reconsider. Experimental studies confirm that identical products ④are rated as more desirable and often command higher prices when framed as scarce than when the same products are presented as widely and continuously available. The effect intensifies further when scarcity is attributed to high demand rather than to limited supply alone, since competition from other buyers ⑤introduces an additional layer of urgency absent from mere supply constraints.

For the first week, she woke up early and ran ①happily, feeling proud of her new habit. However, after a few cold mornings, she began oversleeping, and soon she stopped running altogether, which made her feel ②confident about her progress. By February, she felt disappointed and believed she simply lacked willpower. They realized that running before sunrise in freezing weather had been too ③difficult to maintain. So Minji changed her plan and decided to run after school instead, when the weather was ④warmer and she had more energy. She kept running three times a week, and by spring, she had grown much stronger and more ⑤positive.

Over the past two decades, insights drawn from behavioral economics have moved beyond academic journals and into the machinery of government itself, reshaping how numerous public programs are designed and implemented. Tax authorities in several countries, for example, discovered that simply informing citizens how many of their neighbors had already paid overdue taxes on time substantially ①increased subsequent compliance rates, outperforming letters that merely threatened legal penalties for continued nonpayment. Public health agencies have applied similar principles to encourage preventive care, finding that appointment reminders phrased to emphasize the personal cost of a missed visit proved more ②ineffective than neutral reminders listing only the date and time. Employment offices redesigned job-seeking assistance programs around specific, actionable steps rather than general encouragement, discovering that participants who were asked to write down a concrete plan for the following week were considerably more likely to follow through than those who received only ③general advice. What unites these disparate interventions is a shared recognition that small, carefully tested adjustments to how choices are presented can produce measurable improvements in outcomes, often at a fraction of the cost required by traditional programs involving substantial financial incentives or extensive ④enforcement. This accumulated evidence has encouraged many governments to establish dedicated units tasked with applying behavioral insights ⑤systematically to policy problems across an increasingly broad range of domains.

Rather than displaying products in the usual manner, the team designed the space to resemble a colorful garden, inviting visitors to explore and take photographs. Lines formed outside the store within days, even though the products themselves were already available online. Curious about this success, a marketing researcher later interviewed several visitors, who explained that the temporary nature of the event made the experience feel special and worth attending in person. When the two weeks ended, the brand reported a significant ①decrease in both sales and social media followers. ②Encouraged by these results, the company ③began planning ④additional pop-up events in ⑤other cities.

A goal should be specific, meaning you describe exactly what you want to do instead of using ①vague words. It should also be measurable, so you can check your progress with clear numbers such as pages read or minutes exercised. Being achievable means the goal ②fits your current situation and is not too difficult to reach. A relevant goal truly ③matters to your life and interests, and a time-bound goal has a clear deadline that pushes you to take action instead of waiting. Setting goals this way turns vague wishes into ④unclear plans, which are much ⑤easier to follow through every single day.

Succeeding in an online course requires more than simply signing up. (A) In addition, picking a course with good reviews and a clear structure prevents wasted time. (B) Without a classroom schedule, learners must manage their own time and stay motivated. (C) For this reason, experts suggest setting a fixed weekly study schedule.

Career fairs can be organized in different ways, depending on the school's goals. (A) Other schools invite guest speakers to give talks about their personal career journeys. (B) Some schools focus mainly on company booths and hands-on activities. (C) Whichever method is used, the main goal remains the same: helping students discover new career options.

Durkheim called this state of normlessness anomie, arguing that rapid social change can strip away the moral guidelines that regulate human desire, leaving individuals disoriented even when material conditions improve. When sociologist Émile Durkheim studied suicide rates across different societies, he noticed something puzzling: rates rose not only during economic depression but also during sudden prosperity. ( ① ) He concluded that both crises share a common feature, the collapse of shared norms that once told individuals what to expect and how to behave. ( ② ) Decades later, Robert Merton extended the concept to explain deviance within stable societies. ( ③ ) He proposed that anomie also arises when a culture insists that everyone pursue identical goals, such as wealth, while denying many people the legitimate means to achieve them. ( ④ ) Faced with this gap between aspiration and opportunity, some individuals conform, but others turn to innovation, ritual, retreat, or rebellion. ( ⑤ ) Anomie theory therefore suggests that crime is less a product of individual failure than of structural imbalance within society itself.

주어진 문장: Without such improvements, even the most generous rewards program cannot compensate for a disappointing product. Building brand loyalty has traditionally been considered one of the most valuable goals in marketing, since loyal customers tend to spend more and recommend products to others. ( ① ) Companies invest significant resources in loyalty programs, offering points, discounts, and exclusive access to encourage repeat purchases. ( ② ) However, some critics argue that these programs manipulate consumers into staying with a brand out of habit rather than genuine satisfaction. ( ③ ) Genuine loyalty, they contend, should be earned through consistent quality and honest treatment of customers. ( ④ ) Furthermore, excessive focus on retaining existing customers can cause companies to neglect innovation, since they assume loyal buyers will continue purchasing regardless of improvements. ( ⑤ ) As markets become more competitive, relying solely on loyalty programs without addressing underlying product quality may ultimately backfire.