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문제 1
Retailers frequently rely on sales events to boost short-term revenue, but the psychology behind these promotions is more complex than simple discounting. When a price is crossed out and replaced with a lower number, consumers instinctively ①
perceive
the new price as a bargain. This technique, ②
known
as anchoring, shapes how shoppers judge value by comparing prices rather than evaluating a product on its own merits. Limited-time sales further intensify this effect, since a ticking clock ③
encourage
rushed decisions that leave little room for careful comparison. Retailers also use phrases such as "while supplies last" to suggest scarcity, even when inventory ④
remains
plentiful. Over time, frequent sales can actually train customers ⑤
to
wait for discounts rather than buy at full price.
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은?
①
②
③
④
⑤
문제 2
To compensate for their carbon emissions, many individuals and companies now purchase carbon offsets, financial credits that fund projects such as planting trees or building renewable energy plants. The idea is appealing: paying for an equivalent amount of carbon to be absorbed elsewhere should cancel out the harm caused by activities like flying. However, critics argue that this system often functions as _______________. For example, a newly planted forest may take decades to absorb the promised carbon, and it could later burn down or be cut, erasing any benefit. Moreover, some offset projects would have happened anyway, meaning the credits fund nothing truly additional. Therefore, relying heavily on offsets allows businesses to maintain harmful practices while appearing responsible. Experts insist that offsetting should complement, not replace, direct reductions in fossil fuel use if the strategy is to remain credible.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
proof that businesses have permanently solved their emission problems through clever accounting
②
confirmation that reforestation alone can reverse all damage caused by fossil fuels
③
evidence that governments no longer need to regulate corporate carbon emissions
④
a guarantee that renewable energy will completely replace fossil fuels within a decade
⑤
a convenient excuse for postponing genuine emission cuts rather than achieving them
문제 3
Summer brings a wide variety of delicious fruits, but many of them spoil quickly in the heat. Knowing how to store fruit properly can help you avoid waste and enjoy fresher flavors. For example, ___________, while whole, uncut melons can be stored at room temperature until you are ready to eat them.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
all fruit should be frozen immediately after it is purchased
②
bananas should always be stored inside the refrigerator
③
watermelon and melon should be kept in the refrigerator once they are cut
④
berries should be washed thoroughly right after they are bought
⑤
cut fruit should never be covered or wrapped
문제 4
Behavioral economists have long observed that people tend to feel the pain of losing something more intensely than the pleasure of gaining an equivalent amount, a tendency known as loss aversion. Consider an investor who refuses to sell a declining stock, clinging to the hope that its price will eventually recover, even when all available evidence indicates that selling and reinvesting elsewhere would be more rational. As a result, loss aversion frequently pushes individuals toward ___________ rather than toward the outcome that would maximize their overall welfare.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
decisions that minimize potential regret over possible losses
②
strategies that maximize short-term financial gains
③
choices based purely on objective statistical analysis
④
investments diversified evenly across multiple asset classes
⑤
behaviors that ignore emotional responses entirely
문제 5
Modern advertising increasingly relies on personal data collected from users' browsing habits, search histories, and social media activity. Companies argue that this approach benefits consumers by showing advertisements that are more relevant to their actual interests rather than random, generic promotions. However, many critics contend that this level of tracking raises serious concerns about privacy, since users rarely understand how extensively their behavior is being monitored. Some algorithms can predict purchasing decisions before consumers themselves are consciously aware of them, which feels unsettling to many people. Furthermore, personalized advertising can trap users in a narrow bubble, repeatedly showing them similar products and limiting their exposure to alternatives. Given these competing concerns, policymakers must ___________.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
ban all forms of online advertising immediately and permanently
②
allow companies complete freedom to collect any data they wish
③
ignore consumer complaints about privacy in favor of profit
④
require all advertisements to be identical for every user
⑤
strike a careful balance between allowing innovation and protecting individual privacy rights
문제 6
Retailers use a variety of techniques designed to encourage customers to make unplanned purchases. Placing small, inexpensive items near checkout counters, for example, tempts shoppers who are already waiting in line with little else to do. Online stores achieve a similar effect through countdown timers that create a false sense of urgency, suggesting that a deal will vanish within minutes. Bright colors, cheerful music, and pleasant scents are also carefully chosen to put customers in a relaxed mood, making them less likely to think critically about their spending. Critics argue that these tactics ___________. Supporters of the industry insist that such techniques merely make shopping more enjoyable and are not inherently deceptive.
다음 빈칸에 들어갈 말로 가장 적절한 것은?
①
always lower the overall price of goods sold in stores
②
have little measurable effect on how much people spend
③
exploit human psychology rather than genuinely informing consumers about a product's value
④
are required by law in most competitive retail markets
⑤
help consumers save more money than they originally planned
문제 7
Around elementary schools, bright yellow signs mark what is known as a school zone, an area where drivers are required to slow down to reduce the risk of striking a child who might dart into the street without warning. (A) A car traveling even ten kilometers per hour slower gives a driver several extra seconds to brake, often the exact difference between a frightening near miss and a tragedy. (B) Some drivers complain that the reduced speed limit wastes their time, especially when no children happen to be visible at that moment. (C) This complaint misses an important fact about how children behave near traffic: young students often lack the judgment to predict how far a car will travel before it can stop.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
①
(A)-(B)-(C)
②
(B)-(A)-(C)
③
(B)-(C)-(A)
④
(C)-(A)-(B)
⑤
(C)-(B)-(A)
문제 8
Pop-up stores have become a popular way for brands to create memorable experiences. (A) As a result, visitors often feel a stronger emotional connection to the brand than they would from an ordinary store visit. (B) Because these spaces exist only temporarily, customers feel a sense of urgency to visit before the opportunity disappears. (C) Many brands design these spaces to be visually striking, encouraging visitors to share photographs on social media.
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은?
①
(A) - (B) - (C)
②
(B) - (A) - (C)
③
(A) - (C) - (B)
④
(B) - (C) - (A)
⑤
(C) - (B) - (A)
문제 9
This reduction in cognitive burden, rather than a reduction in variety itself, appears to be the decisive factor in easing customers' decisions. An online retailer once tested how the size of a product display affected customer behavior. ( ① ) In one setting, customers encountered a table displaying twenty-four varieties of a specialty product, while in another setting they encountered a table displaying only six varieties. ( ② ) A larger proportion of customers stopped to sample items at the larger display, suggesting that abundance initially attracts attention and curiosity. ( ③ ) When it came to actual purchases, however, customers exposed to the smaller display were significantly more likely to buy something than those exposed to the larger one. ( ④ ) Follow-up interviews revealed that customers at the larger display often felt overwhelmed and uncertain about which option truly suited their preferences. ( ⑤ ) The retailer concluded that presenting a carefully limited selection, rather than an exhaustive one, could improve both sales and customer confidence.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
문제 10
주어진 문장: Because the videos looked completely unscripted, audiences trusted them in a way that polished commercials rarely achieve. When a beverage company launched a new flavor last summer, the marketing team faced a tight budget and needed a creative solution. ( ① ) Instead of relying on expensive television commercials, they designed a simple dance challenge and invited a handful of everyday users to post videos using the product. ( ② ) Within days, thousands of people began recreating the dance and tagging the brand, turning an ordinary product launch into a viral trend. ( ③ ) Because participants created the content themselves, viewers found the videos far more entertaining than a traditional advertisement would have been. ( ④ ) The company barely spent any money on production, yet the challenge reached millions of viewers across multiple platforms. ( ⑤ ) Encouraged by this success, other brands quickly attempted similar challenges, though many failed to generate the same excitement.
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?
①
②
③
④
⑤
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